‘House of Bashka is the culmination of years of restless energy to track down lesser-known fashion and jewellery brands, of stumbling upon impossibly pretty hotels and desperately wanting to gather these discoveries and tips together into one enticing space.’
– Editor, Rosalyn Wikeley
What is House of Bashka?
House of Bashka is a curation of insider stays and style. It champions the smaller, and ultimately more beautiful boutique hotels and independent brands through storytelling and shoppable themed edits.
It recognises knowledge, stimulation and experience as the new luxuries and promises tried-and-tested reviews of tastefully selected stays, as well as artfully curated visual feasts of fashion, jewellery, beauty and homewares from independent brands.
The online hub’s reviews and curations are underpinned by substance, beauty and community – from family-owned boutique design dens clinging to Douro Valley hills to statement jewellery hand-crafted by artisans in Istanbul. It sees the future of travel and style as slow and meaningful, with taste over cost, style over trend and quality over quantity – the digital luddite, swimming smugly against the current.
What makes House of Bashka a cut above the rest is its eminent writers and contributors, whose experience and antennae for extraordinary stays and style make each review and curation worth its weight in gold.
Rosalyn’s Great Grandmother, Barbara Child (née Barbara Villiers) was a bona fide style hunter, gracing fashion shows across 1920s Europe to curate beautiful pieces for her London boutique. Bashka, then opposite Claridge’s in Mayfair, was a paean to good taste, a pocket-sized bazaar that peered into Europe’s sartorial soul during the roaring twenties. This was Barbara’s creative outlet, having married into the formalities and restrictions that accompanied her husband’s career as a Great War General, then Master of The Household to three Kings.
Then World War II broke out, plunging Europe into its darkest chapter and closing the doors to Barbara’s Bashka boutique. Almost a century on and it’s reopening, proverbially and digitally, spurred on by the same fairy dust as before – travel, style and the unbeatable joy of curating.
Meet the founder
Rosalyn has worked in the highest echelons of publishing for over a decade as a writer, editor and visual curator, honing a strong editorial voice and personal style. She began her career at Condé Nast, where she worked for several titles and, through her work, developed a sharp eye for beautiful boutique hotels and intriguing, lesser-known fashion or jewellery brands on the cusp of catching on.
Over the years, Rosalyn Wikeley’s features have been published in leading titles including the Telegraph, Tatler, the Financial Times, Condé Nast Traveller, Harper’s Bazaar, The Evening Standard, Airmail and Collagerie. She managed and edited Condé Nast Traveller’s creative content and wrote and edited features for its website and monthly print magazine. As Executive Features Editor, Rosalyn edited Country & Town House’s annual wine, wedding and yachting guides and curated the magazine’s monthly style pages. She has reviewed hundreds of hotels from Tasmania to Saint-Tropez and was recently interviewed by Citizen Femme’s podcast on family travel as an editor.
House of Bashka is the culmination of years of restless energy to track down lesser-known fashion and jewellery brands, of stumbling upon impossibly pretty hotels and desperately wanting to gather these discoveries and tips together into one enticing space.